50 Cent is under fire for a controversial photo he posted on Instagram in which he likened Diddy's competing vodka line to getting busy with overweight women.
Yes, you read that all correctly. Allow us to explain ...
Mr. Cent, in case you didn't know which brand not to buy, endorsing EFFEN Vodka because that's what he does these days instead of making music anyone cares about.
What he also enjoys doing is throwing shade on social media (again, partly due to the lack of relevant music as an alternative platform), so this combines his two pastimes.
Apparently, 50 decided that the best way to promote his liquor of choice was to go after some of the top competition, i.e. Diddy and his prized vodka brand Ciroc.
The only problem? Offending A LOT of people.