Diddy mocks Kendrick Lamar's claim to the the King of New York with this awesome Instagram meme.
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Diddy stares intensely into the camera in this red carpet photo. He would have made an interesting American Idol judge.
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It's the Diddy Christmas card! The mogul poses here with his six kids.
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Justin Bieber poses here with Diddy. Are the two recording new music together?!?
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It's Justin Bieber! And Diddy! And Rick Ross! And TI! This is quite the crew.
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Diddy was a cute kid once. He went by Puffy back in the day ... well maybe not that far back in the day.
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Notorious BIG and Puff Daddy from back in the day. Look at that beeper.
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Notorious BIG, a.k.a. Biggie Smalls, and Puff Daddy, one of his closest friends.
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50 Cent posted this photo to promote his EFFEN vodka brand. Because Diddy is a competitor with his label Ciroc. Wow.
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Diddy Quotes

The concert changed my life. I was so impressed and inspired. I fell in love with hip hop again.

Diddy [on Kanye West Glow in the Dark tour]

I think that it's important for me to mature and evolve as an artist... I'm trying to get my Black Bruce Willis on.

Diddy