Tyler The Creator

A goat. African-American suspects. And a beaten white woman.

We wonder why the following ad did not sit well with many consumers.

In the wake of controversy over the latest Tyler the Creator-produced commercial for Mountain Dew, a rep for PepsiCo says his company has pulled the spot, saying in a statement:

"We apologize for this video and take full responsibility. We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well."

Mountain Dew Ad: Racist?

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"I wanna ***** thank everyone *****. I've been dreaming about this **** since I was 9! I just wanna ***! I can't *** & ****." - Tyler, The Creator.

Tyler The Creator was among the MTV VMA winners Sunday, but a slam of Bruno Mars and expletive-laden acceptance speech drew more buzz.

Fortunately, he won't be killing himself. We think.

During the pre-show, when Tyler realized he was at the bottom of MTV's Tweet Tracker and Bruno Mars was up top, he told MTV host Sway that Mars' music "sucked" and if he lost the Best New Artist award to Mars, "I might kill myself."

He did not. Tyler The Creator won for "Yonkers" (below). Did he deserve it?

Tyler The Creator - Yonkers