The Voice returns February 5 on NBC, right after the Super Bowl.
Already pulling out all the stops to market its sleeper hit singing competition, the network is filming extended commercials to air ... during its Super Bowl coverage.
That's one way to remind the audience what's on next.
Friday Night Lights creator Peter Berg recently filmed a spot featuring Christina Aguilera, Blake Shelton, Adam Levine, and Cee Lo Green. Here's a pic from it:
Why watch The Voice when there are a billion other shows like it? One 60-second ad, titled “Vokal Kombat,” plays off an element of The Voice that’s truly unique.
The judges' swivel chairs, which turn to face a contestant during auditions when a judge hears a singer that deserves a shot, are the focal point of the new ads.
If more than one judge turns around to face the stage, they must compete against each other to win over the contestant, which can result in a battle royale.
The Voice will be competing directly against American Idol, which kicks off its 11th season January 22. Is there room for two? Will you watch either? Both?