Watch the throne ... Steve Jobs.
Kanye West, who has never been accused of thinking small, or having a modest opinion of himself, detailed plans for a new production company on Twitter Wednesday.
In a three-hour rant, the 34-year-old rapper / hip-hop mogul outlined his plan for Donda, a brand-new, far-reaching company named after his late mother Donda West.
Donda will "pick up where Steve Jobs left off," West said of the late, visionary Apple CEO / founder. Way to set manageable expectations. How will it do that, exactly, Kanye?
With 22 divisions of writers, DJs, publicists, designers, musicians, scientists and SO much more, the company headed by the musician will strive to "make products and experiences that people want and can afford," West Tweeted.
He will "help simplify and aesthetically improve everything we see hear, touch, taste and feel," and "dream of, create, advertise and produce products driven equally by emotional want and utilitarian need... To marry our wants and needs."
Again, no baby steps for Mr. West.