Tiger Woods may be back on top of the golf world, but he hasn't put all controversy to rest, thanks to his "winning takes care of everything" Nike ad.
The new ad congratulates the golf legend's return to the No. 1 ranking with a phrase often used by Tiger himself ... one that's viewed differently now.
The main takeaway: Some feel the ad's swagger is offensive given the 2009 cheating scandal that ruined his marriage and took a toll on his golf career.
Many Americans blasted the ad on Facebook and Twitter as being too dismissive of the many extramarital affairs Woods committed four years ago.
Among the choice comments Nike has received on FB: