Joe Weider, a child of the Great Depression who built a bodybuilding empire, has died at the age of 93. The cause was heart failure, said his publicist.
Weider grew an empire of magazines, fitness equipment, doubtful dietary supplements and Olympic-style contests featuring Arnold Schwarzenegger.
As a teenager in Montreal, he hated being roughed up by neighborhood hooligans, discovered bodybuilding in a magazine and bought into it for life.
He developed a V-shaped torso with bulging biceps and abs like Michelangelo’s David, and was still ripped and jut-jawed in his 70s and 80s.