Norwegian soccer wife and fitness blogger Caroline Berg Eriksen is under fire for sharing a photo of her flat stomach four days after giving birth.
Yes, four days.
Needless to say, the image went viral on Instagram, and many who saw it were not pleased. In a matter of days, Eriksen was the new Maria Kang.
"This is not a selfie. It is an act of war," wrote one Australian blogger in response. "This whole situation has become ludicrous. There is no other word for it."
"The competition for women to give birth and then immediately remove any trace from their their bodies that they ever carried a child is OBSCENE."
Eriksen posted the photo of herself on Instagram, along with the caption, "I feel so empty… 4 days after birth," rapidly igniting the online backlash.