Rush Limbaugh, asserting that President Barack Obama spends too much time courting celebrities for campaign cash and endorsements during times of financial hardship for average Americans, referred to him as "Barack Kardashian."
The White House responded in kind.
"Two words: Donald Trump. Next question," said Obama's press secretary, Jay Carney, when asked about Limbaugh's most recent ridicule of his boss.
Trump, an outspoken supporter of Mitt Romney, has become a foil for Obama since he started fueling "birther" claims that Obama was born overseas.
Carney's comments aboard Air Force One came as Obama jetted to California for a set of fundraisers, one at the home of Glee creator Ryan Murphy.
Obama's re-election bid has also harnessed the power of celebrities like Sarah Jessica Parker, George Clooney and Jon Bon Jovi, among many others.
On Tuesday, Limbaugh hammered Obama's celebrity connections, highlighting his 2012 campaign's latest ad, starring Vogue editor Anna Wintour:
"It's an indication once again how out of touch they really are, how distanced they have become from the people who make this country work."
"It's an indication of what they think the strong drawing power of the presidency is. I'll tell you that's what's becoming. He's Barack Kardashian."
"He is becoming the male Kim Kardashian with this stuff," Limbaugh said.