Those shameless animal lovers will stop at nothing when it comes to saving innocent creatures from harm. Or more accurately, stirring up publicity.
Still, this latest eyebrow-raising move set the bar lower than we thought even they could go: They're planning a porn site. Yes, this is true.
This Joanna Krupa nude poster? Tame compared to PETA (dot) XXX.
"The racy things we do are sometimes the most effective way that we can get a message to particular individuals," PETA spokeswoman Lindsay Rajt said.
Instead of focusing on anti-fur, the porn site will raise awareness of veganism, said Rajt, adding, "We really want to grab people's attention."
So how pornographic will PETA go to do that?