A young copywriter who tweeted about her heavy workload and spending 30 hours straight in the office died shortly thereafter, it has been reported.
Mita Diran, 24, collapsed to the floor and slipped into a coma Sunday after weeks of sleeping very little and downing energy drinks just to keep going.
She died hours later.
Diran, who worked for the WPP-owned Young & Rubicam ad agency in Jakarta, Indonesia, repeatedly posted updates about her hectic job online.
"30 hours of work and still going strooong," she tweeted Saturday night, having written earlier, "Tonight, I carry the keys to the office for the eighth day running."
"I'm still here. I have no life."