Candy Crush Saga turns one year old today. In that time, it has been downloaded more than half a billion times and played more than 151 billion times.
That's about 200 times per download! If you're familiar with the mobile game, you're likely not surprised by those totals. You know you contribute to them.
Its combination of strategy, cool design, vibrant colors, and availability via Android and Windows phones and tablets has fueled the Candy Crush craze.
Still, its success is staggering. Why does Candy Crush Saga achieve so much, given its similarities to other time-consuming, mind-numbing distractions?
Tommy Palm, head developer at King, cites humanity's affinity for candy, color, and interesting shapes. The simpler things go a long way, apparently.
Additionally, constantly updated content keeps its users engaged and addicted. After starting with just one level last year, the game has 544 as of now.