Just in time for the holidays, a non-profit group is planning on erecting dozens of atheist billboards to let fellow non-believers know they're "not alone."
The Greater Sacramento Chapter of the Freedom From Religion Foundation (FFRF) has paid for 55 different billboards this year to go up in Sacramento, Calif.
"It's because atheists are starting to speak up and they're beginning to identify each other," chapter president Judy Saint told a local TV station.
"There are a lot of non-believers and this time of year, they feel like they're alone. This isn't directed to people who enjoy their church, who enjoy their religion."
"That's fine. But we're talking to people who don't know that atheism is okay."
The billboards, all featuring area residents, share non-religious messages such as, "I worship nothing and question everything," or "Science. It works."