Meet Park Seo-yeon, a South Korean woman, makes $9,000 a month from fans who like to watch her eat for hours each day, according to reports.
Known as "The Diva" online, Seo-yeon cooks up elaborate meals, sits down and ingests them in front of a camera, all while chatting with her adoring fans.
Who pay handsomely for the privilege of doing so, obviously.
Almost surprisingly, there is no sex or nudity involved. Nor is there remote suggestion of it. Any hoovering she does involves food and food alone.
The web craze is called "Meok-Bang" and it cures loneliness and hunger pangs ... seriously. This is a thing and it's reportedly common in South Korea.
"People enjoy the vicarious pleasure of my online show when they can't eat that much, don't want to eat food at night, or are on a diet," Seo-yeon said.
It boils down in part to demographics: