A man believed to be a British soldier was hacked to death in broad daylight by two men with a cleaver in what officials are calling a terrorist attack.
As the victim, dressed in what looked to be a T-shirt for Help for Heroes, a charity for military veterans, lay dying, one of the attackers found a camera.
"We swear by almighty Allah we will never stop fighting you until you leave us alone," said a meat-cleaver-wielding man with bloody hands.
"The only reasons we killed this man ... is because Muslims are dying daily," he added. "This British soldier is an eye for an eye, a tooth for tooth."
One witness, Michael Atlee, described the gruesome, frenzied and ultimately fatal sequence of events Wednesday afternoon as "a bloody mess."
British Prime David Cameron called it a terrorist attack.
"We will never buckle to terror," he wrote on Twitter.