Maker's Mark has essentially sent two messages to its purveyors:
- We're very sorry.
- You can go back to getting really wasted off our product.
The bourbon maker announced on February 9 that it was planning to cut its alcohol content from 45 percent to 42, due to problems meeting demand.
But fans of this brand quickly expressed their outrage, which led to Maker's Mark making the following statement on its Facebook page and reversing its course: