Teenage Mutant Ninja Turtles hits theaters stateside this weekend. Down Under, however, the film has a slightly more resonant release date: September 11, 2014.
That may not seem like a big deal - many films have been released on 9/11 in the 13 years since the tragedy that claimed thousands of lives contributed to the start of two devastating wars.
In the case of Ninja Turtles, however, the unfortunate choice of poster art revealed on Twitter today has prompted many to demand that the studio responsible re-think its promotions strategy:
"So who's getting fired for this poster art?" wrote one Twitter user in a statement that seemed to echo the sentiments of thousands.
"Prepare to gasp at the most poorly judged poster and date combo imaginable," tweeted another.