Fans are understandably upset by AMC's decision to split the seventh and final season of Mad Men into two truncated halves. It's a strategy that paid dividends for the Breaking Bad finale, but is unlikely to provide a similar ratings boost in this case.
In fact, it may well drive casual viewers away from the acclaimed series.
By contrast, in July of 1969, TV audiences the world over were glued to their sets by the prospect of men on the moon.
The characters of Mad Men have been foreshadowing Neil Armstrong's giant leap all season, but as is so often the case with events we anticipate, when it finally happens, it's pushed to the margins by things we never saw coming.
After all, SC&P (as usual) has plenty of drama to keep its troubled partners focused on the terrestrial day-to-day.
The Burger Chef pitch is drawing night, Ted Chough is having some sort of existential crisis, Peggy is receiving welcome attention from a strapping young dude, and most significantly, Don is being forced out of the agency due to breach of contract.