A woman was apparently so smitten with texting her boyfriend that she fell straight into a frozen canal in the UK, which suffice it to say is pretty hilarious.
It all went down in Birmingham, England, when Capital FM Radio personality Laura Safe was texting her boyfriend en route to a shopping center.
She was so engrossed in the text message that she didn't notice she was heading straight for an icy cold canal a few feet from the base of a stairway.
The rest, as they say, is viral history:
Fortunately, area businessman Neil Edginton was able to rescue Safe.