It's typically hard to find fault with a photo of Irina Shayk topless.
The same can be said for supporting the safe rescue of countless kidnapped children.
But put those two things together and, well... there's a bit of understandable controversy.
The model has joined the #BringBackOurGirls campaign, an online movement meant to raise awareness over the hundreds of Nigerian schoolgirls who were abducted by a terrorist group last month.
It's a movement celebrities such as Michelle Obama are also a part of - but Shayk is the only person so far to pose topless on its behalf.
Many Instagram users have slammed Shayk’s decision to go half naked in this context, referring to her as "tasteless" and "ignorant" given the subject matter.