Giuliana Rancic, who announced she was battling breast cancer in October, has decided to undergo a double mastectomy and immediate reconstruction, she says.
In typical fashion, not even such a deep personal struggle stops her from turning it into a positive message that she's ready and willing to go public with.
First and foremost is the desire to educate: "I would like to take the stigma away. 'Mastectomy' the word seemed so scary to me at first," she says.
"After doing research and seeing the advancements, the surgery has come a long way from 20 years ago. The results can be incredible," adds the E! host.
"Not only can it save your life, but you can come out feeling healthier and with a positive self-image. Second, I want to encourage everyone to be proactive."
There's another, more personal reason still.