On A&E's Duck Dynasty Season 6 Episode 5, the gang seriously considered revamping the Duck Commander logo, crazy as that might sound to fans.
The motto "if it ain’t broke, don’t fix it," applies to many things in life, and the Robertson family certainly embraces it with its emphasis on family and tradition.
Yet CEO Willie put it in everybody's heads that he wants to hire someone to design a snazzy new Duck Commander symbol to reinvigorate the brand.
The flying duck has been the main image of the Robertson’s family business since 1972, when the Duck Commander himself, Phil Robertson, founded it.
Ultimately, despite Jase Robertson and the guys getting a little carried away in response to the idea, the logo change is scuttled and everyone is happy.