Here we go again.
Following the Coke Super Bowl commercial that was slammed as unpatriotic because it featured various ethnicities singing "America the Beautiful," along with the Cheerios commercial that received flak for starring an interracial family, Honey Maid has come out with a new "Wholesome" campaign ad.
It is comprised of a gay couple, a single father, a guy with tattoos and, naturally, many graham crackers.
The tagline? "Honey Maid, everyday wholesome snacks for every wholesome family."
Said the senior marketing director for Mondelez (which owns Honey Maid):