An unofficial Chick-fil-A Appreciation Day brought hundreds of thousands of fast food lovers out to the support the embattled restaurant, which has endured serious criticism resulting from its ownership's gay marriage stance.
Supporters converged on its locations on Wednesday after former GOP presidential hopeful and Arkansas Gov. Mike Huckabee declared it to be Chick-fil-A Appreciation Day called on people to show support a great business.
Tea Party groups, conservative activists and countless ordinary patrons flocked to the chain, which has been under fire since chief executive Dan Cathy recently stated that he and his company were against gay marriage.
The comments drew strong reactions, with customers pledging to boycott the chain and some mayors - most notably Boston's Tom Menino and Chicago's Rahm Emanuel - proclaiming they would not allow Chick-fil-A in their cities.
Interestingly, many came out to support the restaurant and Cathy's religious beliefs, even if they say they are less than religious themselves.
"I'm not getting myself involved in the issue of gay marriage and all that, I'm not getting involved in a religious debate," Gwilym McGrew said.
"I'm getting involved in the government and the media basically putting their thumb on a businessperson for his religious beliefs."