Ireland Baldwin is once again showing off her body online.
Instead, referring to herself as a "fruitcake" on Twitter, Baldwin has posted an image of her new, PURPLE hair.
The dye job was done by stylist Justin Andersson, who has also worked on Miley Cyrus, Kristin Cavallari and Kirsten Dunst - and Ireland writes that she "could get used" to the change.
But should she? Compare Baldwin's former look with her fresh one now:
Ireland Baldwin has undergone an extreme makeover. Compare her new locks to her old locks and vote now. View Poll »