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While Lauren Conrad defended herself from criticism that she outsources her fashion line and merely slaps her name on it, another star of The Hills was out promoting her foray into the celebrity fashion universe.

The controversial Heidi Montag was doing what Victoria Beckham and other celebrity fashion icons haven't - promoting her clothing line in person at Kitson.

Britney Spears, Plaid Shirt

She was doing her bit to plug her Heidiwood line at the trendy Los Angeles boutique - which recently dropped the fashion line of Lauren Conrad - and she was aided and abetted by her loyal pimp-fiance, Spencer Pratt.

"It's selling really well," Heidi said of her debut into the fashion world. "It's one of the number one-selling celebrity clothing lines."

One of the number one lines? Whatever you say, Heidi ...

Spencer Pratt and Heidi Montag shill for Heidiwood.

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The Hills' Lauren Conrad is responding to those who say she's not involved with the creation of her clothing line, the Lauren Conrad Collection.

"The rumors that I am not the designer of my own collection are ridiculous and hurtful," the 22-year-old told Us Weekly recently.

Mugler Shot

"I've been involved in this entire process, every single step of the way."

"I have wanted to be a fashion designer since I was a little girl," Conrad said. "I grew up designing and sewing dresses for my barbie dolls, and the Lauren Conrad Collection has been my dream come true."

Celeb news site TMZ reported last week that LC's involvement "is overstated... You never see her picking out fabrics, in the cutting room, or even at the drawing board. She's not the designer, the only step she's involved in is promotion."

A rep for Lauren Conrad countered with the following statement:

"These claims are absurd. Lauren Conrad designs her clothing line from start to finish. She does her own sketches, fabric selection and her own fittings. Lauren's work as a designer has been documented numerous times in the press. To say Lauren isn't the designer of the collection is 100 percent false."

A second celebrity fashion source revealed that Lauren Conrad is involved with the sketching, designing, and fitting of the collection.

"Lauren personally meets with fabric and trim vendors – choosing materials for each season. She researches the trends and shops in stores."

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Katherine Heigl stars on Grey's Anatomy.

At least until scorned writers murder her character.

Minka Kelly Emmys Dress

In any case, she will always star in our fantasies at The Hollywood Gossip. But is this celebrity's fashion dreamy or just plain lame?

Trying to add some pop to her white slacks with a red-hot Krisa tank, the actress looked summer-ready for a day of errands in L.A.

But are you a fan? Tell us below ...

Katherine Heigl fashion: Love it or Shove it?

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Jenny from the block is actually upper-middle class. Seriously, she's from a section of the Bronx that's about as poor as Jessica Simpson is smart.

But man, the way she used to dress? Ashley Dupre would be proud.

Mugler Shot

Check out the evolution of J. Lo fashion, from a few years back and then again this year. Needless to say, she's de-skankified herself somewhat ...

Which Jennifer Lopez fashion choice to you prefer?

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She just keeps on throwing $h!t at the wall innovating.

On the heels of announcements that we’ll soon be able to smell like Jessica Simpson with a spritz of her perfume Fancy, and/or slip into her signature lingerie, the singer has just announced a new line of dresses. Yeah.

Scarlett Johansson, Nude Dress

Women's Wear Daily reports that the star has inked a deal for a full line of dresses slated to launch in Spring 2009 in department and specialty stores.

“I’m extremely excited,” she said.

“I plan on creating beautiful dresses in distinctive fabrics and silhouettes that are reflective of my personal style.”

This tells you all you need to know about Jessica Simpson fashion.

In case you're keeping score, we can now get a piece of the talentless star via lines of eyewear, purses, jewelry, hair extensions, bath and body care crap, outerwear and footwear - in addition to the aforementioned products.

Even if the airhead tell the difference between chicken and tuna, she’s turned out to be pretty business savvy. Or at least Joe Simpson is.

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Not sure if she plans on wearing this to Iraq, but The Hills' Heidi Montag flaunted her curves in a Hervé Léger dress at the MTV Movie Awards.

Meanwhile, former MTV host and current Nick Lachey gal Vanessa Minnillo headed out on a date with her man in the same maroon minidress.

The question is simple ...

Who looks hotter, Heidi Montag or Vanessa Minnillo?

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Hayden Panettiere is back to the bob.

After wearing extensions on the set of Heroes, the actress busted out the short hair one again while out for dinner Monday in Beverly Hills.

What are your thoughts on Hayden's off-the-shoulder, clingy top? And her new, short hairstyle? Our celebrity fashion experts want to know ...

Hayden in Lace

Hayden Panettiere's new look: Love it or shove it?

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Just kidding. But you have to admit, very few stars look so darn cute even when standing in line at LAX airport on a Sunday afternoon.

The Hills star wheeled her own luggage to the check-in desk, dressed in a purple hooded sweater pulled over her head, and sunglasses.

Minka Kelly Emmys Dress

Basically, Lauren Conrad wears to the airport what Katie Holmes wears, oh, all the time! Isn't she just the best? See below ...

The Hills' Lauren Conrad rolls - stylishly - through security.

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Ah, Katie Holmes fashion. It's like Wal-Mart chic.

The actress takes a casual approach in trouser pants, a navy button-down shirt and sensible loafers as she left the set of Eli Stone in L.A.

Rihanna in Vogue

That's as nice as we can put it.

We recognize that you can let yourself go a little when married, but seriously, does anyone remember when Katie Holmes used to be hot?

Katie Holmes' casual fashion: Love it or shove it?