While there's little confusion over why Kate Upton bikini photos or Kim Kardashian bikini photos spread like wildfire over the Internet, many users are now confused to find a new term filling up their timelines.
What the heck is the Bikini Bridge?!?
Simply put, as defined by Urban Dictionary, it is takes place when "bikini bottoms are suspended between the two hip bones, causing a space between the bikini and the lower abdomen."
As for why it's creating a major buzz on social media...
4chan’s random imageboard /b/ is behind Operation Bikini Bridge, which is an attempt by the board to make folks believe the Bikini Bridge is "the next big thing."