An Illinois dad who discovered something repulsive - a Facebook spam page exploiting his sick daughter for Likes - responded in amazing fashion.
Sean Murphy took to the page, which is described as a "social content farm," and managed to raise money for the hospital that saved her life.
A picture he posted online that shows his little girl, Serafina, recovering from heart surgery, was used to bolster the advertising revenue of a page called Starteens.
Pretty awful. But the University of Illinois law student simply went on the page and asked readers to donate money to the hospital instead of "Liking" anything.
As a result, he raised thousands of dollars for the medical facility.