Cal Worthington, who built a fortune from a series of West Coast auto dealerships and became a TV fixture with his ads, has died at the age of 92.
"Go See Cal" passed away Sunday after watching football with family at his Big W Ranch in Orland, Calif., north of Sacramento, according to reports.
The cause of death has not been determined.
The Oklahoma native, who was a decorated bomber pilot during World War II, founded his very first car dealership in the late 1940s in Southern California.
He quickly took advantage of TV advertising.