NBC's Today Show kicked off its new book club this morning with The Bone Season, a debut novel by 21-year-old author Samantha Shannon.
The first in a projected seven-part dystopian series, it seems impossible to talk about the book without calling her "the next J.K. Rowling."
Or the next anything and everything. The expectations are that high.
Buzz for the series has been circulating since last fall when the film rights were sold, with Shannon retaining "consultation rights and veto power.
With the announcement that The Bone Season was the first pick of Today's first-ever book club, retailers have doubled their orders of the novel.
So what is the book, which is on sale as of today, and is it any good?