Robert Galbraith, whose debut detective novel The Cuckoo's Calling recently debuted to critical acclaim, is actually none other than JK Rowling.
The Sunday Times revealed last weekend that Galbraith was just a pseudonym for the Harry Potter author, one of the best-known writers today.
Times arts editor Richard Brooks said his colleague, India Knight, was reading the book and tweeted about how good it was, especially for a debut.
"A very interesting reply came back, which said, it's not a debut novel, it's by an existing author," he told NPR. "So India tweeted back and said, 'Who?'"
"And a very straightforward, simple reply came back: 'J.K. Rowling,'" Brooks says. Then the Tweet, and Tweeter, were gone "like a Harry Potter spell."
"Gone. No trace!"