Miss Idaho, Sierra Sandison, isn't afraid to rock a bikini like a boss.
She's also not afraid to show off her insulin pump along with it.
On Monday, the 20-year-old posted a picture of herself on the pageant stage with her pump clipped to her bikini bottom, hashtagged #showmeyourpump.
The goal? Inspiring other diabetes patients to share their own pictures of their insulin pumps. Given how fast this went viral, many undoubtedly will.
"There it is," Sandison wrote of the Instagram pic above.
She shared it on social media became "diabetics from all over the country have been asking to see me and my insulin pump on the #MissIdaho2014 stage."
"I am overwhelmed with hearing how many lives have been touched by me simply wearing my pump on stage. It means so much to me, and I hope I can touch many more."
"Honestly, it is terrifying walking out on stage in a swimsuit, let alone attached to a medical device. Diabetes turned my life upside down when I was first diagnosed."
"Don't let your challenge hold you back or slow you down. Use it to, not only empower yourself and grow as an individual, but to serve and influence other people as well."
Sandison, whose viral photo comes just weeks after Bethany Townsend posed in her colostomy bag, says she took inspiration from a much older woman.