Balloon Boy. Remeber him? On October 15, 2009, the country was captivated by Falcon Heene, the boy floating away a balloon ... or so it seemed.
His parents, Richard and Mayumi Heene, who had appeared on the reality show Wife Swap one year prior, frantically alerted authorities to this crisis.
A giant weather balloon they were in possession of was accidentally released from their property with their 6-year-old inside. A media circus erupted.
Local officers were dispatched. A National Guard helicopter was launched. Air traffic controllers halted all area takeoffs. All to rescue Balloon Boy.
Only when the balloon landed, no boy was found in it. Instead, Falcon Heene had been hiding in the attic of his parents' garage. The entire time.
Public concern quickly turned to suspicion, fueled by the boy's comments on CNN that it was "for the show," i.e. a future reality show his folks pined for.