The Washington association that lobbies for lobbyists feels the group needs some rebranding and wants to change its name to nix the word “lobbyists.”
The leaders of the American League of Lobbyists say their work has evolved, and members do lots more than troll Congress to try to shape legislation.
They’re into grassroots organizing and public affairs, they say and other sorts of politics and advocacy. In short, they’re not simply lobbyists anymore!
But as professionals, they know that reputation matters, and theirs stinks (see above). They poll only slightly better than U.S. Congress these days.
“Everybody has a misconception that lobbyists are walking around with a pocketful of cash and that’s it,” said Monte Ward, the group’s president.