Hilton Hater

Hilton Hater

I am a senior staff writer at THG and a big fan of Taylor Swift, Justin Bieber and Robert Pattinson. I believe Kim Kardashian is bad for society, but great for attention, and that The Real Housewives should all be banned from existence.

Is it silly? Yes. Is it sophomoric? Absolutely. Is it a smart marketing move? Hey, we're talking about it, aren't we?

Kmart has hit viral pay dirt with its new "Ship My Pants" ad, a 30-second spot that relies on a turn of phrase to promote a free shipping service, as a family of three gets excited to ship their pants.

Posted in: LOL