The basic formula for the "money shot" (in paparazzi terms, anyway â€" sorry, Jenna Jameson) is beaches, bikinis and babies. And the little tikes are gaining steam.
Consider the astonishing $4 million People reportedly shelled out for the first exclusive pictures of Shiloh, the pouty newborn of superstar couple Brangelina.
And while no one has secured shots of Suri Cruise, that hasn't stopped celebrity snappers from camping outside TomKat's house in hopes of snagging a shot.
NOTE: T.H. Gossip staff members prefer flying over the Cruise mansion in a helicopter over hiding in their bushes personally.
Regardless of methods, the frenzy surrounding celebrity babies is off the hook these days. You can't escape it. The kids of stars are all over the grocery stores and news stands and Internets (you're welcome)!
"The market is different now. There are so many tabloids and so many photographers that there's no money in just taking a celebrity photo," Frank Rohmer, president of photo agency X17, said in an interview with MSNBC.
Some fetch bigger prices than others, of course. Photographers say there isn't much of a market for some stars' and their children, like Hugh Jackman and son Oscar Maximillian. He's a good actor, sure, but hardly a tabloid draw. We're surprised that there's even a category about him on our site, to be perfectly honest with you.