Even by the lofty standards of a man whose social media presence has inspired dozens of parody accounts, it's been an interesting week on Kanye West's Twitter page.
First, 'Ye bafflingly tweeted his belief that Bill Cosby is innocent, thus sending many of his 18.5 million followers into an uproar.
Clearly, the man subscribes to the Kris Jenner "no such thing as bad publicity" school of self-promotion.
Shortly after that tweet made him a trending topic, Kanye beefed with Puma over a deal the sneaker company tried to make with his 18-year-old sister-in-law, Kylie Jenner.
Yeezy clearly wants to control all of his family's business interests. Again, quite Kris-like.
After all that, Kanye teased fans with the initials for the title of his highly-anticipated seventh studio album, scheduled to drop tomorrow.
Anyone who could figure out what T.L.O.P. stands for would receive free tickets to West's upcoming Madison Square Garden fashion show, as well as a pair of his signature Yeezy sneakers.
As far as we know, no one correctly guessed The Life of Pablo, which 'Ye revealed as the title moments ago, along with the following tracklist:
As you can see, Kanye is still teasing fans with regard to which Pablo the title refers to.
The most obvious answer is Escobar, but knowing Yeezy's relationship with the art world, it could just as easily be Picasso, or even the late Chilean poet Pablo Neruda.
Whatever the case, this will hopefully be the last time Kanye changes the title, as the full album could be released at literally any moment.
Kanye has called the LP a "gospel record," but we're guessing there'll be some serious anger in the lyrics.
Hey, we don't blame him. The man has Kris Jenner for a mother-in-law.