It’s been only a few days since Adele said hello once again to the music world via the release of her song "Hello" and its accompanying video.
But the artist needed only one of those days to set a new milestone online.
After debuting the single to rave reviews (from such A-Listers as Katy Perry and Kate Hudson, no less) on Friday, Adele has gone ahead and set the mark for most video views on VEVO in a 24-hour period.
She’s knocked Taylor Swift’s Bad Blood music video from its perch in the process.
Swift’s four-minute film of a video amassed 20.1 million views within its opening 24 hours of release, a figure Adele blew past between Friday morning and Saturday morning.
The British sensation’s video (which features actor Tristan Wilds) racked up an incredible 27.7 million views in just one full day of viral popularity.
Adele took three years off between albums, but she will release “25” on November 20.
She will then serve as the musical guest on Saturday Night Live the very next day, on an episode hosted by Matthew McConaughey.
Now that’s some savvy marketing.
But Adele barely requires any marketing, to be honest.
While Swift filled her beloved video with many famous names and faces (below), Adele mostly just showed off her unparalleled pipes in hers.
Still, that was enough to set it on an historic path. Impressive.