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Kanye West has clearly learned an important lesson from wife Kim Kardashian

How to make headlines for absolutely no reason at all.

Kardashian, of course, does so by posing in a provocative manner on Instagram and talking a lot about her weight.

Kanye, meanwhile, has now done so by temporarily changing the name of an album that doesn’t even have a release date yet.

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Indeed, THIS JUST IN:

The title of West’s next album, according to the rapper on Twitter yesterday, will be “SWISH.” Kanye had previously said the record would be called “So Help Me God.”

Then again, one should not get too attached to SWISH, either.

“I might change it again,” West also Tweeted. "But that’s the name now.”

It’s unclear when this album will come out, but West has already debuted a few tracks from it, including "Only One,” a collaboration with Paul McCartney, and “All Day.”

We also know he’ll serve as a producer on the Justin Bieber album due to hit stores and online retailers in 2015.

West’s most recent CD, Yeezus, was released in June 2013. It sold extremely well.