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Gwyneth Paltrow has gone makeup-free once again.

The former Oscar winner, who went all natural in Montana last summer and also while gulping some water last spring, went online yesterday to reveal what she looks like before and after she puts her face on.

And the transformation is rather amazing.

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"day-to-night. I nominate @amandadecadenet to share her most glamorous transformation. #GlamJan #sp @maxfactor," Paltrow, who is the face of Max Factor, captioned the beauty snapshots.

Will "#GlamJan" turn into the next celebrity call to action?

Will a number of other famous females soon give fans some very personal looks at themselves before they hit the red carpet?

As you can see below, by opening up in this manner, Paltrow has joined such other all-natural stars as Lorde, Demi Lovato, Kim Kardashian and many others: