Imagine finding out that the Kim Kardashian sex tape was produced by Kris Jenner.
Or that this family's reality show is actually scripted by E!.
Children around the world are now grappling with a similar shock, as the creators of Hello Kitty made a startling announcement last week: Hello Kitty is not actually a kitty!
She's a little girl named Kitty White - and the little girl in the following home video is none too pleased about this revelation.
“I hate it,” the child says. “She looks like a cat, she cannot be a human. She is a cat that acts like a human."
Check out the footage below and take note of the girl's sister in the background, who jumps in to the confusing/depressing/anger-filled fray with a very good question of her own:
We're very sorry, young lady. But it could be worse.
As this little boy laments in exasperation, your mother could be pregnant again.
Here's an extended look at cute kids reacting to stuff in a very cute manner: