Gisele Bundchen Under Armour Ad Hits Back (Literally) at Haters

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Gisele Bundchen is fighting back against the haters in an Under Armour ad which makes public criticism of her campaign for the company a focal point.

In the 60-second spot, the world's highest-paid model doesn’t utter a single word but instead throws kicks and punches at a heavy bag inside a warehouse.

All the while, social media comments about her, and specifically her endorsement deal with the brand, are projected on the walls, serving as motivation:

Among the shade thrown at Gisele on Twitter:

  • “Is modeling now a sport?”
  • “Under Armour. WTF?”
  • “Stick to modeling sweetheart.“
  • "Gisele is soooooo fake.”
  • “She’s old.”

The commercial is the latest in Under Armour’s “I Will What I Want” campaign, and it seems to thrive on the 34-year-old's surprisingly high number of detractors.

Some of her public comments, about Gisele breastfeeding or being a working mom, or blaming Tom Brady's teammates after the Super Bowl, sparked controversy.

Bundchen has, in the eyes of some, come across as arrogant and out of touch, becoming something of a polarizing figure along the lines of Gwyneth Paltrow.

Seems like that only fuels her fire, though.

Gisele Topless Picture
What a stunner Gisele Bundchen is. Not a terrible photo by any means.

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Gisele Bundchen Biography

Beautiful Bundchen Gisele Bundchen is a very super model from Brazil who has been in crazy amounts of Victoria's Secret catalogs and magazines - as well as... More »
Born
Birthplace
Horizontina, Rio Grande do Sul, Brazil
Full Name
Gisele Caroline Nonnenmacher Bundchen

Gisele Bundchen Quotes

He really, genuinely doesn't have a bad bone in his bod. And he is a very positive person.

Gisele Bundchen [on Tom Brady]

I work in fashion but I'm not really a fashion person. I don't follow trends. I couldn't tell you which designer made that shoe or that bag. I like jeans.

Gisele Bundchen
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