Demi Lovato Launches New Skincare Line, Proceeds to Benefit Charity

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For some reason, Demi Lovato believes Kim Kardashian is a fashion revolutionary.

But the singer is now set to compete with the reality star in the world of beauty, as Demi tells People that she's coming out with very own skincare line. Hooray!

It will be called Devonne by Demi and it will be available this December.

Demi at the VMAs

"Ever since I was a young girl, I have always been about skincare for some reason,” Lovato says. “When you take time to do things for yourself like care for your skin, you feel the most confident."

And Demi, of course, is all about self-confidence.

She spent time in rehab in 2010 - for drug and eating disorder issues that can be both be traced back to a lack of self-esteem - and has dedicated her life since to helping others in similar situations.

Lovato’s skincare starter kit (whose proceeds will benefit the Lovato Treatment Scholarship) starts at $29.99 for a monthly subscription.

Lovato - who kicks off her World Tour on Saturday - says she wanted to make something that’s both effective AND empowering.

"I am trying to help young girls and women all over the world love and accept themselves when they look in the mirror,” says the singer. “I can guarantee that if you take care of your skin and use products that work, you’ll find that confidence."

Demi Lovato, Makeup-Free
This is an extreme close up of Demi Lovato and her freckles. The singer isn't hiding behind any makeup.

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her heart is in the right place, amen.

Demi Lovato Biography

Lovato Many think Demi Lovato is being groomed to be the next huge Disney star. She appeared in the movie Camp Rock, alongside those gorgeous... More »
Born
Birthplace
Dallas, Texas
Full Name
Demetria Devonne Lovato

Demi Lovato Quotes

I hope to do a collaboration with Kelly Clarkson. [She] has been my idol growing.

Demi Lovato

I'm very uncoordinated. I'm surprised I don't fall onstage more.

Demi Lovato