Olivia Wilde isn't just featured in the latest issue of Glamour.
She's featured in the latest issue of Glamour breastfeeding son Otis.
Why did the actress choose to pose for such a picture, in which Wilde is wearing a sparkling Roberto Cavalli gown and Prada heels and her child is naked?
"Usually he has a diaper on and I've never looked that good breastfeeding," Wilde said this morning on Today. "I never will."
She also said the photo wasn't planned.
"It's funny, that picture grew out of a very organic moment," Wilde told Savannah Guthrie, who is expecting her first child this summer. "I was working, I was shooting the cover of Glamour, and I needed to feed my son Otis.
"So he came to work and I had to feed him, and either I was gonna do it off-camera or on. I thought, 'You know what? Shoot it because this is part of my real life."
Wilde is one of many celebrities who have made this sort of statement, as her pictorial put her in the company of Gisele, Jaime King and other famous moms who have shown themselves breastfeeding in public.
Got a problem with this? Tough luck, they'd say. Check out the images here: