WWD.com states that the siblings will team with Farouk Systems Inc. to create Kardashian Beauty, a line that will debut this spring and make naive fans think they have a chance to look like Kim, Kourtney or Khloe.
"We have been developing Kardashian Beauty carefully with our fans’ needs in mind as well as our individual hair-care needs,” said the siblings in a joint statement. “Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market."
In 2012, the Kardashians came out with a makeup line, which has continued to grow in the years since. Kim even used the products for her wedding to Kanye West in May.
"The partnership with Kourtney, Kim and Khloé to introduce Kardashian Beauty was a natural fit,” said Basim Shami, CEO of Farouk Systems Inc. “Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs."
This seems like an easy idea to mock, but let's be honest:
Compared to Tara Reid releasing a shark perfume, Kardashian beauty products make a great deal of sense.