Adam Levine and Behati Prinsloo walked the red carpet at the 2014 MTV Video Music Awards, and his band Maroon 5 played at the raucous event.
This was not unexpected in that the group has been one of the more popular rock-pop ensembles of the past decade, but given his past comments?
What a difference three years makes. In 2011, he was calling out the network for not caring about the music it famously hands out these awards for.
The 35-year-old Tweeted then: "the VMAs. one day a year when MTV pretends to still care about music. I'm drawing a line in the sand. f--k you VMAs's."
Apparently, that line is crossed with the passage of time, which heals all wounds. Or when a man and his rock band have an album to promote!
Whatever his motivation, the grudge is a thing of the past for Levine. Although The Voice coach did find a new VMA topic to take issue with on Twitter:
"Only thing missing from the VMA's this year? #pants" Levine Tweeted
Later, he followed that hashtag gem up with "'She's not wearing pants? Fuck it. I won't wear pants either.' - every dressing room backstage at the VMA's"
Both Adam and his supermodel wife, 25, looked beautiful and badass in coordinating leather, at least. Not that those hotties look bad in anything.
Everyone else? You be the judge in the gallery below ...