Duck Dynasty to Be Canceled Amid Declining Ratings?

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Duck Dynasty, once a cable powerhouse, has been bleeding viewers for the past few seasons, to the point where some say it may even get the axe.

The catalyst was the controversy involving Phil Robertson, the show’s patriarch who infamously disparaged homosexuals in a 2013 GQ interview.

That alone hasn't led to a decline of nearly two-thirds from the show's peak audience of 12 million viewers, however. Experts say it's just the life cycle of reality TV.

Jase Robertson: No Beard!
Jase Robertson of Duck Dynasty with no beard. That was a long time ago. With Jase is his wife Missy.

Jeffrey McCall, a media studies professor at DePauw University, says "shows based on unique or unusual people usually don’t have great staying power."

"Once viewers have seen the personalities and their lifestyles, audiences tend to move along… Duck Dynasty already beat the odds by getting to Season 6.”

Other industry insiders say the show’s marketability has been able to save it from cancelation before, and may continue to do so for awhile longer.

Moreover, the network airing it says Season 7 is already in the can.

“It’s a strong, strong franchise and will continue for a number of years,” said David McKillop, executive vice president and general manager of A&E, said.

Forbes estimated that Duck Dynasty was worth about $400 million to A&E just in merchandising, and HEY, two-thirds of 12 million viewers is still a robust four.

Even if the Robertsons can't amass an empire of reality shows like E! has thanks to Keeping Up With the Kardashians, it'll go down as enormously successful.

After all, seven seasons is still worth quacking about.

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Bye Bye duckies

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The Robertson's are just like Muslims, they hate the gays, they don't cut their facial hair and they are all about marrying young girls. All Phil has left to do is start praying to Mecca and he will be in there.

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It's too silly, but much better than "Counting Cars and "Cryptid".

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Duck Dynasty was Wednesday's top cable program with a 1.4 adults 18-49 rating, matching last week. Teen Mom 2 came in second with a 1.3 adults 18-49 rating. The writer is a left wing loon.. A liar, now if the left had its was they would have the show canceled. It was the top rated cable show on wenesday night.

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@ thetnrebel

the hateful so called "virtuous" family did it to themselves

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@ thetnrebel

Sorry but reruns of Family guy and Sharknado beat it out yesterday. The shaving challenged rednecks have run their course. Get over it. There's no political conspiracy, people are just sick of the morons.

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still the best family show on TV

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@ Ray Hawkins

the best redneck family show

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This show is still on?

Tony-montana

The liberal nut job media is trying to, will it, off the air.

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@ Rob

the hateful so called "high principled" family did it to themselves

Tony-montana
@ wildlifeexpert

hateful? baloney!
The show is fine, still very popular.

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@ Rob

it's the nut job religious right that doomed the show

Tony-montana
@ wildlifeexpert

great show, you don't know what you're missing

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@ Rob

I admire the fact that the family became very successful on their own before the show--the American dream-- America was founded on the principal that we have freedom of religion, which is great, just as long as one's view or belief isn't used to judge or denigrate others.

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The show was good for the first season but it jumped the shark after that and now looks like it is totally scripted. The main characters have become caricatures of themselves.

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The show was good for the first season but it jumped the shark after that and now looks like it is totally scripted.

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I wish all inane "reality" shows would die ignominious deaths like this.

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