Jesse James has unveiled a new logo for his company, West Coast Choppers, that quickly drew criticism for resembling an old Nazi insignia.
The motorcycle enthusiast's logo has been likened to Nazi Reichsadler or Imperial Eagle used by the party from 1935-1945. Take a look below:
The West Coast Choppers website refers to the logo as the "Warbird."
During the star's scandalous divorce from Sandra Bullock, a Jesse James Nazi photo from 2004 was leaked, sparking a great deal of controversy.
James was also been pictured in a car with a friend wearing a similar hat and doing the same salute (above) yet the dad of three claims he is not racist.
“There’s not a racist bone in my body,” Jesse said at the time.
“I could tell by the look on my face it was a joke that was funny then, probably for a minute, but looking at it in the context of now and in my life, it’s not funny."
Yet links between James and the Nazi Party keep on coming.
James previously used a West Coast Choppers logo which resembled the Iron Cross, another symbol used by the genocidal regime of Adolf Hitler.
The 45-year-old, who is now married to drag racer Alexis DeJoria, has fascinated by the Nazi movement, according to his estranged father.
He “liked their war machine, he liked their uniforms, he liked their guns, he liked everything about them," said his dad and James' stepmother.
In another eyebrow-raising move, he also opened his own weapons store, Jesse James Firearms Unlimited, which produces rifles and handguns.
Describing the company online he says, “JJFU is not just a gun manufacturer. It is a sky is the limit one stop shop to create a firearm of your dreams."
"I’m applying the same principles I did to building handcrafted Taylor Made custom Motorcycles for the last 25 years," James said of the venture.
“Giving the customer the absolute best of everything. Exceeding their expectations. That’s what #JJFU is. #jessejames #MadeInTexas (at ATX)”
Fellow Nazi fan Tila Tequila had no comment at press time.