As Bon Jovi once crooned, it's all the same, only the names will change. The Bachelor has been renewed for a 19th (seriously, 19th) season by ABC.
Perhaps more than any other TV except live awards shows, The Bachelor has consistently benefited from celebrity gossip coverage and social media.
Reading The Bachelor spoilers and writing live Tweets have become as popular as the show itself, as fans love to hate it and mock it, even if they love it.
Even when the star is a disaster (Brad Womack, Juan Pablo Galavis), the guilty pleasure thrives due to its format, the inevitable drama and just enough real emotion.
It's a strange dichotomy, but it made for a no-brainer renewal for ABC.
The hit dating competition has become an institution, with The Bachelorette spinoff about to kick off its 10th season, starring Andi Dorfman, on May 19.
There's even The Bachelor in Paradise, another spinoff set to air this summer (not to be confused with the previously terrible and similar Bachelor Pad).
Here's a look at ABC's other renewals for the 2014-15 season: