There are some things that just aren't sexy.
That's what a group of models learned after they showed up to shoot a sexy commercial and things got awkward. Super awkward.
The video was produced by Save the Children in conjunction with their 15th annual State of the World's Mothers report.
The report lists the conditions of mothers and children around the world and where they fare the worst.
The models found it impossible to spread the message while maintaining a sexy persona because the information they were hired to share is decidedly not sexy.
But that doesn't mean it isn't important.
Save the Children. Share the message.