It's typically hard to find fault with a photo of Irina Shayk topless.
The same can be said for supporting the safe rescue of countless kidnapped children.
But put those two things together and, well... there's a bit of understandable controversy.
The model has joined the #BringBackOurGirls campaign, an online movement meant to raise awareness over the hundreds of Nigerian schoolgirls who were abducted by a terrorist group last month.
It's a movement celebrities such as Michelle Obama are also a part of - but Shayk is the only person so far to pose topless on its behalf.
Many Instagram users have slammed Shayk’s decision to go half naked in this context, referring to her as "tasteless" and "ignorant" given the subject matter.
"This is extremely ignorant and dumb," reads one comment. "Holding this hash tag in front of your boobs as if it was some kind of Miss America badge. Seriously? THIS.IS.NOT.ABOUT.YOU."
Others, however, have praised Shayk for bringing any kind of attention to this tragic situation.
Where do you stand? Irina Shayk posing topless as part of the #BringBackOurGirls is...
Ann Coulter, meanwhile, came under her own fire recently for mocking this effort with a #BringBackOurCountry sign. It led to some pretty fabulous memes: